Task: Implement Launch Communication Plan

Communicate details of the SPSS solution to the end-users, sponsors, and other related groups; and generate interest within those groups

Purpose

· Communicate details of the solution to the end-users, sponsors, and other related groups; and generate interest within those groups.

· Implement marketing strategy to support adoption of the solution.

Relationships

Roles	Primary Performer: Client Project Manager	Additional Performers: SPSS Project Manager
Process Usage	ASUM-DM > Deploy > Launch > Implement Launch Communication Plan

Licensed Materials - Property of IBM. (c) Copyright IBM Corp. 2015. IBM, the IBM logo, and SPSS are trademarks of International Business Machines Corp, registered in many jurisdictions worldwide. Other products and service names may be trademarks of IBM or other companies. You may use the Content 'AS IS" or modify them, however IBM will not be responsible for any deficiencies or errors that result from modifications that you make.